Comparing Animal Farm and Gulliver’s Travels Essay

Many people resented this law and rebelled against it. These rebels fled Lilliput to live in Blefuscu, and ever since, there has been a terrible war between the two empires. This argument is ridiculous. Swift knew that when he wrote it. It is another swipe at England in the 1720s. For centuries, England had been at war with France for one reason or another. Swift was illustrating how silly and childish, to someone with a view of the whole situation, these reasons are. The argument over which end to crack your eggs is obviously a great exaggeration of Swift’s thoughts, but it got the message across. In chapter 5 of Gulliver’s voyage to Lilliput, there is a fire in the palace. All of the Lilliputians try to put out the fire with their tiny buckets of water, but it was no use. Gulliver did the only thing he could think of, and urinated on the palace, putting out the fire. Immediately after, people were grateful that he’d managed to put out the fire. However, later on, Gulliver learns that the Emperor of Lilliput plans to use that action against him when he plots to kill him. This was Swift’s way of showing his thoughts on gratitude from people in power. He believed that people in a position of power, such as the Emperor of Lilliput, were always ungrateful for things which other people did for them. If Gulliver had left the palace, there would probably have been quite a few casualties. However, he used his initiative and put the fire out, maybe not conventionally, but it did the job just the same. The Emperor was not happy with that, and made it look as if Gulliver had done something wrong. This act, along with a few others, was intended to ensure that Gulliver would be killed. Gulliver discovered their plans, however, and escaped to Blefuscu. By chance, Gulliver is picked up in the sea by an English ship. The crew believe him to be crazy when they hear of his tales of little people, but when he produces some cattle that he had in his pocket, they believe him. This is another clue to the fact that this book was not written recently. In those days, the 17th and 18th centuries, people blamed everything on madness. Gulliver may have been ranting because he was tired, hungry, thirsty etc, but straightaway, the crew blamed it on madness. When he returns home, Gulliver is pleased to see his family, but he has â€Å"itchy feet† – he cannot wait to go on another voyage. â€Å"I stayed but two months with my wife and family; for my insatiable desire of seeing foreign countries would suffer me no longer†. Brobdingnag After two months of being back home in England with his family, Gulliver is off again. He didn’t know where he was going, except that he was going to explore foreign lands. About one year after setting sail from England, they see land. The captain sends a longboat ashore to try and find fresh water. Gulliver, keen to explore the new land, goes with them. Once on shore, the men set off in search of water, while Gulliver wanders off. He wanders about for a while, then decides to return back down to the boat. He sees his fellow shipmates rowing away in the boat, followed by a huge creature. Gulliver turns around and runs for his life. He is walking through a field of corn, the corn being nearly forty feet high, when he sees more of these creatures. Gulliver tries to hide himself in the corn, when several more of the creatures appear with reaping-hooks. The creatures start moving towards Gulliver, but are unable to see him. Gulliver, fearful of being squashed, cries out as loud as he can. One of the creatures hears his cry and looks down. He lifts Gulliver up so that he can have a better look at him. Gulliver is very frightened, both of what the creature might do to him, and because he is so high up from the ground. â€Å"For I apprehended every moment that he would dash me against the ground, as we usually do any little hateful animal which we have a mind to destroy†. Gulliver is taken to the farmer’s house, where he is given food. â€Å"†¦ a servant brought in dinner. It was only one substantial dish of meat in a dish of about twenty-four feet in diameter. The wife minced a bit of meat, then crumbled some bread, and placed it before me†. In Brobdingnag, everything is the opposite of Lilliput. Gulliver is now in a reversed role. In Lilliput he was a giant. In Brobdingnag he is tiny and unimportant. He is treated as a plaything. Being small also helps Gulliver to see the world differently. Any faults or defects are magnified and made much more obvious than in Lilliput. In Gulliver’s first voyage, to Lilliput, Swift made it clear in his writing that Lilliput was meant to be England. Gulliver was huge and so could see everything that was going on, and so was able to criticise Lilliput as he saw fit. In Brobdingnag Gulliver is the tiny one. When he is taken to the royal palace, he meets the King and Queen. He has long discussions with the King about England, and the King is disgusted by what he hears: â€Å"He was perfectly astonished with the historical account I gave him of our affairs during the last century, protesting it was only a heap of conspiracies, rebellions, murders, massacres, revolutions, banishments, the very worst effects that avarice, factions, hypocrisy, perfidiousness, cruelty, rage, madness, hatred, envy, lust, malice or ambition could produce†. This sentence summed up Swift’s feelings about England, and really, if you look back at England’s history with a cynical eye, you will see that it is true. Hopefully, if Swift re-wrote the book now, in the 21st century, he would see things differently. There are still things going on that shouldn’t be, but things have definitely improved since Swift’s time. Swift doesn’t really give a proper description of the people of Brobdingnag. At first he cannot understand their language, but the farmer’s daughter helps him. Gulliver calls her his glumdalclitch, or â€Å"little nurse†. Glumdalclitch helps Gulliver to learn the language, and accompanies him to the palace when the Queen buys him from the farmer. Probably the best description of the people of Brobdingnag is when Gulliver describes the Maids of Honour at the palace. The maids treat him as a plaything. He describes his disgust at the way they treat him: â€Å"They would often strip me naked from top to toe and lay me at full length in their bosoms; wherewith I was much disgusted; because, to say the truth, a very offensive smell came from their skins†¦ That which gave me most uneasiness among these Maids of Honour, when my nurse carried me to visit them, was to see them use me without any matter of ceremony, like a creature who had no sort of conscience. For they would strip themselves to the skin, and put on their smocks in my presence, while I was placed on their toilet directly before their naked bodies, which, I am sure, to me was very far from being a tempting sight, or from giving me any other emotions than those of horror and disgust†. In this description, it is hard to know whether Swift is disgusted with women, or if he is using them to show his disgust of vanity and the illusion of physical beauty. Women generally take more care in their appearance than men, so they would have been the obvious choice if Swift were doing the latter. Other than that, there is no description of the people of Brobdingnag. Gulliver’s departure from Brobdingnag is quite peculiar and relies completely on chance. He is carried about the country in a small box. Gulliver pretends to be ill and says that he needs some fresh air. The page carrying the box sets it down on some rocks and then goes off wandering. Then, an eagle swoops down and grabs the box in its beak. It carries Gulliver across the sea, but then is shot. Gulliver’s box falls down into the sea. By chance, he is discovered by an English ship, and is hoisted up onto the deck. Gulliver forgets that the people are of his own size, and tells one of the crew to put his finger in the ring at the top of the box and pull the lid off. Again, the crew thinks him mad, but again Gulliver has little objects that prove that he is sane. This time, he has a comb and a ring. Once Gulliver is back home, everything seems strange. He imagines himself to be in Lilliput again, where the house and people are tiny, for he is used to the size of the inhabitants of Brobdingnag. He shouts instead of talks, thinking that the people can still not hear him in his normal voice. He comments that his wife and children have starved themselves to nothing, when in reality they are well fed. Gulliver cannot see people if they kneel or sit down, â€Å"having been so long used to stand with my head and eyes erect to above sixty foot†. His wife asks him not to go to sea any more, but Gulliver knows that if another opportunity comes his way, he will take it. Laputa Gulliver had not been at home more than ten days when a captain came to see him about going to sea once more. Gulliver was offered the opportunity to have a role on the ship which was equal to that of the captain, and double his normal wage. 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Social Media at Ibm and a Case Study of Yammer at Deloitte

IT InfrastructureSession 01 Social Media at IBM IBM has been aggressively using social media to tie its far-flung and huge workforce together and, without a doubt, also with a mind towards selling these technologies as part of its service offering. IBM’s Beehive Social Network is a glimpse of how social networks might be used and received in the future. It is an Internet-based social networking site that gives IBM staff a â€Å"rich connection to the people they work with,† both professionally and personally.Using it, employees can make new connections, track current friends and co-workers, and renew contact with people they have worked with in the past. In the first nine months of use, over 35,000 registered IBM employees created over 280,000 social network connections to each other, posted more than 150,000 comments, shared more than 43,000 photos, created about 15,000 ‘Hive5s,’ and hosted more than 2,000 events. Beehive seems to be succeeding â€Å"to h elp IBM employees meet the challenge of building the relationships vital to working in large, distributed enterprises. †Ref: IBM Watson Research Center (2008) â€Å"Project: Beehive†, available at http://domain. watson. ibm. com/cambridgeresearch. nsf/0/8b6d4cd68f, last accessed 28 Feb 2013. A Case Study of Yammer at Deloitte Social media technologies are making fast inroads into organisations. In the context of knowledge intensive work the propositions of improving communication, information sharing and user involvement seem particularly promising. However, the role and impact of social technologies in enterprises in general, and knowledge work in particular, are still not well understood, despite emerging scholarly works in this field.Our case investigates emerging communicative work practices on the Enterprise Social Networking platform Yammer within Deloitte Australia. We uncover a set of emerging practices enabled by the platform within the case company and reflect on our results in the context of the knowledge-intensive nature of professional service work. We find that Yammer in the case company has become 1) an information-sharing channel, 2) a space for crowd-sourcing ideas, 3) a place for finding expertise and solving problems, and most importantly 4) a conversation medium for context and relationship building.Ref: Riemer, K, Scifleet, P & Reddig, R (2012), â€Å"Powercrowd: Enterprise Social Networking in Professional Service Work: A Case Study of Yammer at Deloitte Australia†, available at http://hdl. handle. net/2123/8352, last accessed 28 Feb 2013. 1. What aspects of social media technologies do the above case studies illustrate? †¢ Information sharing †¢ Communication †¢ Joint problem sharing †¢ Discussion forums †¢ Networking †¢ Events management †¢ Generation of ideas/innovation 2. What other examples of the use of social media technologies for corporate communication are you aware of? Face book for marketing, discussion boards, event notification †¢ Dropbox for document sharing, joint authorship †¢ Google docs for document sharing, joint authorship †¢ Google talk, Skype for voice and video communications †¢ Linkedin for networking, profile, job seeking, employ seeking, outsourcing †¢ Share-point for document sharing, discussion board, joint authorship 3. To what extent can / should an IT Infrastructure Manager control the extent and mode of use of social media technologies? Can / Should Control Use |Cannot / Should Not Control Use | |Control access to some social media, such as personal email |Access to information | |accounts that deliberately bypass corporate mail pathways |Use of personal communication devices, especially for personal | |Access to and storage of certain type of content (pornography,|communication | |racial, anti-social) |Downloading of apps to non-corporate devices | |Privacy of corporate data – identifying realms of privacy: |Communication outside of work hours | |confidential, internally confidential, public, potentially |External threats – hacking, invasion, blocking, loss of | |public |external security | |Censorship of inappropriate non-professional communication – | | |through policies & governance | | 4. What are some implications of these developments in the use of social media technologies for the management of existing corporate IT infrastructures? †¢ The company needs to choice between hard censorship approach, or open communication sharing approach Need to provide training and education for staff to understanding guidelines and penalties †¢ Need protection against external threats by between fire-walls and software management †¢ Need a communication policy framework that covers all aspects of information communication, storage, access and use within the company †¢ Need to have staff sign communication agreements, based on these policies and comp letion of training and education †¢ Want a better understanding of what social media are used in the company, how they are currently used and how they may be used 5. Are social media technologies really any different from the technology used in existing corporate IT infrastructures? Social Media Technologies ARE Different |Social Media Technologies AREN’T Different | |Global scope of communication and exposure |Underlying motivations are similar | |Policies of social media providers |Underlying mechanisms and technology are the same | |Motivation of social media – recognition, networking, |Accessibility is the same | |crowd-sourcing, accessibility, to make money |Company needs to manage different levels of access and rights | |Relative to the existing infrastructure of the organisation |to publish company information | |Higher functionality has a different purpose | | |Based on equity of access and right to publish | | Social Media at Ibm and a Case Study of Yammer at Deloitte IT InfrastructureSession 01 Social Media at IBM IBM has been aggressively using social media to tie its far-flung and huge workforce together and, without a doubt, also with a mind towards selling these technologies as part of its service offering. IBM’s Beehive Social Network is a glimpse of how social networks might be used and received in the future. It is an Internet-based social networking site that gives IBM staff a â€Å"rich connection to the people they work with,† both professionally and personally.Using it, employees can make new connections, track current friends and co-workers, and renew contact with people they have worked with in the past. In the first nine months of use, over 35,000 registered IBM employees created over 280,000 social network connections to each other, posted more than 150,000 comments, shared more than 43,000 photos, created about 15,000 ‘Hive5s,’ and hosted more than 2,000 events. Beehive seems to be succeeding â€Å"to h elp IBM employees meet the challenge of building the relationships vital to working in large, distributed enterprises. †Ref: IBM Watson Research Center (2008) â€Å"Project: Beehive†, available at http://domain. watson. ibm. com/cambridgeresearch. nsf/0/8b6d4cd68f, last accessed 28 Feb 2013. A Case Study of Yammer at Deloitte Social media technologies are making fast inroads into organisations. In the context of knowledge intensive work the propositions of improving communication, information sharing and user involvement seem particularly promising. However, the role and impact of social technologies in enterprises in general, and knowledge work in particular, are still not well understood, despite emerging scholarly works in this field.Our case investigates emerging communicative work practices on the Enterprise Social Networking platform Yammer within Deloitte Australia. We uncover a set of emerging practices enabled by the platform within the case company and reflect on our results in the context of the knowledge-intensive nature of professional service work. We find that Yammer in the case company has become 1) an information-sharing channel, 2) a space for crowd-sourcing ideas, 3) a place for finding expertise and solving problems, and most importantly 4) a conversation medium for context and relationship building.Ref: Riemer, K, Scifleet, P & Reddig, R (2012), â€Å"Powercrowd: Enterprise Social Networking in Professional Service Work: A Case Study of Yammer at Deloitte Australia†, available at http://hdl. handle. net/2123/8352, last accessed 28 Feb 2013. 1. What aspects of social media technologies do the above case studies illustrate? †¢ Information sharing †¢ Communication †¢ Joint problem sharing †¢ Discussion forums †¢ Networking †¢ Events management †¢ Generation of ideas/innovation 2. What other examples of the use of social media technologies for corporate communication are you aware of? Face book for marketing, discussion boards, event notification †¢ Dropbox for document sharing, joint authorship †¢ Google docs for document sharing, joint authorship †¢ Google talk, Skype for voice and video communications †¢ Linkedin for networking, profile, job seeking, employ seeking, outsourcing †¢ Share-point for document sharing, discussion board, joint authorship 3. To what extent can / should an IT Infrastructure Manager control the extent and mode of use of social media technologies? Can / Should Control Use |Cannot / Should Not Control Use | |Control access to some social media, such as personal email |Access to information | |accounts that deliberately bypass corporate mail pathways |Use of personal communication devices, especially for personal | |Access to and storage of certain type of content (pornography,|communication | |racial, anti-social) |Downloading of apps to non-corporate devices | |Privacy of corporate data – identifying realms of privacy: |Communication outside of work hours | |confidential, internally confidential, public, potentially |External threats – hacking, invasion, blocking, loss of | |public |external security | |Censorship of inappropriate non-professional communication – | | |through policies & governance | | 4. What are some implications of these developments in the use of social media technologies for the management of existing corporate IT infrastructures? †¢ The company needs to choice between hard censorship approach, or open communication sharing approach Need to provide training and education for staff to understanding guidelines and penalties †¢ Need protection against external threats by between fire-walls and software management †¢ Need a communication policy framework that covers all aspects of information communication, storage, access and use within the company †¢ Need to have staff sign communication agreements, based on these policies and comp letion of training and education †¢ Want a better understanding of what social media are used in the company, how they are currently used and how they may be used 5. Are social media technologies really any different from the technology used in existing corporate IT infrastructures? Social Media Technologies ARE Different |Social Media Technologies AREN’T Different | |Global scope of communication and exposure |Underlying motivations are similar | |Policies of social media providers |Underlying mechanisms and technology are the same | |Motivation of social media – recognition, networking, |Accessibility is the same | |crowd-sourcing, accessibility, to make money |Company needs to manage different levels of access and rights | |Relative to the existing infrastructure of the organisation |to publish company information | |Higher functionality has a different purpose | | |Based on equity of access and right to publish | |

Analysis of whether or not Transcendentalism is relevant to modern-day society Essay

Some aspects of Transcendentalism can be applied in today’s society, while others have lost their relevance due to the changes of social and economic conditions since the time of Thoreau. The Transcendentalists’ goal was to create a Utopia in America. They believed in a society without rules in which you would be free to do whatever you wanted as long as it did not infringe on the freedom or well-being of others. The concept of what is a Utopia is different for every person. In today’s densely populated countries it appears almost impossible to do anything that does not affect or infringe upon someone else. The Transcendentalists also believed in the Jeffersonian philosophy that each generation should only be concerned with itself and its own well-being, which would assure a solid foundation for the next generation. I think this would not work in today’s society because there are many things we could do to help our generation but would make later generations pay a price. An example of this would be providing jobs for a strip-mining project to help the current generation’s economy, while it destroys the environment for later generations. Transcendentalist beliefs of adding onto the previous generations’ efforts would not work if each generation, in helping itself, is destroying the Earth. The Transcendentalists also believed that one should live simply, with few material possessions. To explain this point, we consider how much the sheer volume of material possessions has changed over the years. When cave men roamed the earth, an elaborate material possession might have been a wood club studded with rocks, or an especially beautiful loincloth. In the 1800s, an automobile was a possession of great material value. Thoreau had a small house, 3 chairs, a desk, 2 suits, and a few books. He was able to sustain himself by growing his own food in the surrounding area. The concept of what is considered necessary for a comfortable life has changed vastly since Thoreau’s time. While all he needed was a roof over his head and a patch of land and a few seeds, most people in today’s society must have a â€Å"job† and get paid to buy shelter and food, energy, transportation, and all other modern necessities. In Thoreau’s time there were fewer people, so if someone wanted to, they could go out and live in the wilderness. Today, if someone wanted to live in the wilderness in a negotiable climate, it would be impossible because of the sheer amount of urban sprawl and the laws which are in place to protect the wilderness. As I examined the multiple points of Transcendentalism, I found that even in Thoreau’s time, it would be possible for someone to practice some of the aspects of Transcendentalism, while putting other aspects into practice would be nearly impossible. I think living in the true Transcendentalist lifestyle is neither feasible nor very beneficial. The true meaning of what Thoreau discovered while living at Walden Pond was to simplify your life and accept your place in the world. Here are some words from the man himself: â€Å"Rather than love, than money, than fame, give me truth. I sat at a table where were rich food and wine in abundance, and obsequious attendance, but sincerity and truth were not; and I went away hungry from the inhospitable board. † â€Å"However mean your life is, meet it and live it; do not shun it and call it hard names. It is not so bad as you are. It looks poorest when you are richest. The fault-finder will find faults even in paradise. Love your life, poor as it is. â€Å"

Decision Support Systems and Competitive Advantage Assignment

Decision Support Systems and Competitive Advantage - Assignment Example These systems do not make decisions by themselves, but through the presentation of information in a manner that enables decision-making possible and informed (Power, 2002). Â  Their application majorly in most organizations is to help create competitive advantage. This refers to an organization’s resources, capabilities or skills that significantly enhance its success within the market it operates and against rivalry situations it encounters. Such results from carrying out activities better than competitors thus creating value and superior performance to consumers and clients alike (Parsaei, Kolli & Hanley, 1996). A decision support system can only create a competitive advantage for an organization when certain criteria are met. These involve: using it and making it become an important and significant strength of the particular organization once it is implemented; being unique and proprietary to the organization and taking of the advantage provided by its sustainability until the adequate payback is received, which normally takes at least three years. These criteria have to be carefully considered to derive the benefits of the decision support s ystems throughout (Power & Business Expert Press, 2009). Â  Managers have increasingly integrated the use of decision support systems in their organizations through the use of sophisticated data-driven systems to obtain information that was initially present in ordinary files and those on computer storage systems (Green, Stankosky & Vandergriff, 2010).

Leadership Does measuring leadership help productivity of the Coursework

Leadership Does measuring leadership help productivity of the Organisation - Coursework Example A number of examples of organisations have been provided in this context. The subject of leadership has gained tremendous interest in the sine the past few decades. Leadership is considered to of critical interest for adding value to the organisation. It is important to measure the effectiveness of leadership and its influence in driving the performance of employees and the organisations. A leader has a much bigger and important role to play than just being a person who is the biggest or the most powerful. The term leader has been interpreted as a person who sets the direction with an effort to influence individuals to follow the direction. However, the term leader needs to distinguished form that of a manager. It is different from planning, coordinating and organising and is more concerned with the power to influence people and guiding them through the direction of attaining organisation goals and objectives (McNamara, n.d.). It is important to assess the quality of leadership devel opment programs to identify the possible actions which can be taken towards improving the quality of the programs. It is also important to assess the short term as well the long term impacts of these programs to find out the extent to which the organisations provide support or behave as barriers for transferring the leanings to performance (Martineau, 2006, p.1). However, the assessment and evaluation of the effectiveness of leadership should not be restricted to just the management programs. Overall, the objective should be to capture the essence of the term leadership and what it is all about. It requires to be evaluated if the leadership is able to bring about the changes as per the objectives. Leadership should be measured at various levels of the organisation and at all positions. This project aims at bringing out the purpose of measuring the effectiveness of leadership at various levels of the organisation. Literature Review The importance of measuring the effectiveness of lea dership can be viewed from different perspectives. It has an impact on the performance measures, on the followers, and finally at the bottom line of the organisation. In order to make leadership effective, the leader must have all the critical data at the point of his fingertips which would allow him to have the best understanding of whatever is going on in the organisation. The evaluation of leadership involves identifying whether leadership is being effective in finding the solution to a problem through collective efforts or by combining the efforts of the people to promote survival and success. The leaders’ performance may be evaluated on the ground that it can influence the people towards contributing towards the betterment and good of the group. It can also be measured by understanding how the organisations objectives are attained and achieved through the combined efforts of the group members. However, it must be noted goals vary between organisations. The goal of Genera l Motors is different from that of Microsoft, Wal-Mart or other organisations. However, all of them work towards the common goal of attaining the maximum output and profits. Organisations remain competitive towards each other for attaining the scarce resources and having the maximum return on their assets (Kaiser, Hogan & Craig, 2008, p.1). Some traditions follow the measurement of leadership through evaluation of

Leases. Principles for Financial Reporting, ASB Essay

Leases. Principles for Financial Reporting, ASB - Essay Example Operating leases are known to be one of the off-balance sheet obligations; therefore, the placement of lease accounting continues to be one of the priorities for Financial Accounting Standard Board (FASB) and the International Accounting standards Board (IASB). During March 2009, these boards issued paper referred to as Leases: â€Å"preliminary view† which clearly outlined the proposal for new global lease accounting standards. The proposed standards would need the replacement of all operating leases with the capital leasing thus, triggering a shift of billions of dollars to the balance sheet across North America which was estimated that 70% of the total lease value would be capitalized if it involves commercial real estate. Then the end result of these change of the magnitude will be vast shift rippling through all financial reporting, the processes and merits across all us and global industries. Introduction: In the current UK accounting standard, it is important to underst and that for any accounting purpose leases are generally classified as being either financial or operating standards: First, the word lease simply means an agreement between two parties involving a hiring of asset. The lesser is a legal owner who lets out the asset to the lessee and then at the end of the lease, the asset is returned to the lesser; The only thing that the lessee will do, is to continually pay a lease rental to the lesser for using the assert. Under the SSAP 21, the term financial lease is defined as any lease contract that transfers substantially all the risk as well as the reward of ownership to the lessee, There is a reputable presumption that if, at the inception, the total percent value of a minimum lease payment amounts to at least 90% or even more of the value of the leased asset (Patterson, R., 2002). In order to rebut this presumption, the preparers of financial statement might consider looking for other indications about the risks as well the rewards, thoug h rebuttal is usually expected only to happen in exceptional circumstances. On the other than, operating lease, is that type of lease where risk and reward of ownership of the assets remain with the lesser concerns regarding off-balance sheet nature for operating lease, different treatment of similar transaction as well as the whole approach have lead to many standards-setting bodies to treat leases consistently. Accounting treatment for leases: Accounting treatment for operating lease: It is generally very easy and straight forward for both the lesser and the lessee. Under operating lease, the lessee is the one who incurs the operating expenses, thus, lease rental payable are written off in the profit and loss account (Alexander, D., Britton, A., & Jorissen, A., 2005). This must to be disclosed in the notes to the account showing the amount charged in the year as well as those of payment which the firm is committed at the end of each year. The leaser continues to earn revenue out o f renting out the asset and accordingly recognizes the amount of lease rental receivable as an income in the profit and loss account. Accounting treatment of financial lease by the lessee: When any lessee enters into a financial lease, then it gets access to the risk and rewards of the asset and therefore, the lessee reflects the substance by recognizing all assets leased in separate accounts which is also consistent with the ASB’s statement of principle which defines recognition criteria of assets. Then the lessee capitalizes the present value of all the minimum lease payments as fixed assets and the amount is recorded as a liability (Bircher, P, 2006). The PV of minimum lease pay

Case study #1 Example | Topics and Well Written Essays - 750 words

#1 - Case Study Example Basing on the company’s experience and an interview with one of the workers at the customer service center of Nike Inc, the paper examines the process of customer service within the company. Creation of strong brand equity has over the past four decades become major strengths for the enterprise. The structure and emphasis within the business ensure that the customer get the concept of the idea behind the brand and want to have a connection with the name. After identifying the importance of customer experience, the company is making major steps towards the creation of a competitive advantage. It is believed that seventy percent of purchasing trends and purchasing experiences among customers are a result of clients feeling regarding their treatment. The availability of strong competing brands like Addidas and Puma has led to the realization of the importance of handling customer experience within the company. Since customers are aware of the availability of strong brands competing with Nike, they enjoy the luxury of demanding better services and better treatment while their complaints are being resolved. Because customer brand experience directly correlates with the exper ience enjoyed by the client, ensuring an existence of authentic customer engagements before and after completion of a sale is essential (Frisch, 2009). The approach needs requires a personal commitment with the client throughout the period to ensure any needs or requirements of the client are handled. As Nike company operations involves engaging in direct contact with customers, the company emphasizes on the importance of customer interaction through these processes throughout its retailers worldwide. The organization has consequently created loyalty programs among customers to ensure continuous interactions with customers that in return lead to the development of customer experience. The company’s