The Nomoramide the synthetic morphinomimetic drug project Essay

The Nomoramide the synthetic morphinomimetic drug project - Essay Example The 'painfree' project appears a rather 'painful' project. Potential of the drug Nomoramide (painfree) appears to be immense, as specialists as well as General Physicians are fully convinced and have echoed their support for the drug, but the major drawback in managing the project has been a lack of sound understanding and respect for the views different departments within the company. Project management as such is a set of principles, practices, and techniques applied to lead project team and control project schedule, cost, and performance risks in order to in delight the customers. But in case of 'painfree' the end result appears to be resulting in a rather painful experience for the company as well as for the customers. The project appears successful to the extent that it succeeded in convincing the General Physicians and specialists about the usefulness of the drug. It generated lot of curiosity about the company and the product, which can go a long way in generating marketing potential for the company in the long run. It appears the company has been able to make good use of its contacts in the regulatory and licensing departments of the governments in different countries, yet it appears at loggerheads with authorities like BGA for continuously ignoring the genuine concerns of the people, which is resulting in restriction of the use of the drug to the post-operational pain, in Europe. In US though the company appears to have convinced in regulatory authorities regarding the drug’s unrestricted acceptance with specialists and GPs able to prescribe it for pain relief. The project team chose to launch the drug in Germany in November when accidents cases are at its peak and a large number of migraine cases are linked to the dark season of the year. The launch was a big success with over 700,000 packages being sold from November 1994 to March 1995. The drug even received rave reviews form experts, medical journals and magazines. But in the absence of adequate market communication from the company, about the precautions after the intake of the drug, the cases of orthostatic hypotension soon started reaching alarming levels. The company could have retained the successful beginning, if it had immediately launched an information campaign for consumer and medical fraternity informing them about the precaution like taking rest after the drug intake, no doing physical exercises etc. But the company appeared grossly under-prepared for taking up such an initiative. This resulted in damaging the credibility of the drug and the company. Therefore, despite a promising start and good product the Painfree project appears to have earned limited success. Ans 2: From the available documents it is more than evident that the project was not managed in a very professional and successful manner. It appears unsuccessful on several counts; i. In this market driven economy when we talk about global village concept, any company studies the market with long term perspective, in such a manner that the customer feels being valued. Data and information is gathered from the market regarding the competitor's position, availability of alternatives, outcomes of similar launches etc. In case of a new drug launch additional care is to be taken regarding its side-effects, safety of the consumer etc. To this end extensive researches are carried out for testing the effects of the drug, data is also compiled from existing studies etc. Here it appears the company, despite

Self Evaluation in Business law Essay Example | Topics and Well Written Essays - 2000 words

Self Evaluation in Business law - Essay Example The paper is done using the Harvard referencing system and proper in-text citation and bibliography is provided. There is also a list of appendices used in the research report. Familiar cases and ruling have been applied appropriately, for example the case of in liability for allergic reaction of goods purchased under the sale of goods agreement. Most importantly has been submitted in good time. Last but not least the answer provide in different question have demonstrated that reasonable reach has been conducted and there is understanding of the Sale of good Act of 1974 and the Consumer Credit Act. It is one thing knowing about the Acts, and it is another thing being able to apply the provisions in handling complex real situations.Under the Sale of Goods Act, Julia has a right to complain to the seller of the washing machine. It is the buyers duty to inspect goods once there are delivered and to notify the seller of any faults within reasonable time. Some products have warranty perio ds but the Sale of goods act stipulates that the rights of a buyer can not be curtailed by simple warranty terms and conditions. A buyer has the right to inspect goods within reasonable time and place before accepting them. Generally, a buyer who finds goods purchase too be faulty is entitled with the responsibility to proof that the goods were faulty at the time of purchase. This way, a buyer can request for a full refund. Had Julia inspected the washing machine before six months, it would have been agreed that the machine was fault at the time of sale. However, Julia has reasonable circumstances as to why she did not return the machine earlier. She was traveling and thus had no time to inspect the machine. Julia was not in position to inspect and check the washing machine when it was delivered because she was called immediately the machine was delivered to an emergency and was away for 6 months. Her responsibility in this case is to just proof that the machine was not in satisfact ory condition at the time of purchase because she has never used it even once. It is her right as a consumer to get goods of acceptable standard and that are fit for their purpose (National Consumer agency 2011). It is now Julia’s responsibility to act promptly. She can seek refund, replacement or repair under the sale of goods Act. Oliver bought a luxury deep filled duck –down pillow so he would sleep well. However, he did not ask the sellers for man –made fibre pillow. The sellers were unaware of his allergy reactions to feather. Therefore, the sellers acted in good faith while selling Oliver the luxury pillow; he wanted to sleep well and he never told them about any problems with feather. The seller’s responsibility under consumer Act was to let the buyers know that the pillow had feather in it. The case would have been different if Oliver had told the seller that he was allergic to feather. Then, he would have statutory rights to be compensated for the harm suffered and may get another feather free luxury pillow. The product was not faulty or defective, it is just that he was allergic and other buyers may be not allergic. In the case of Adelman-Tremblay V.Jewel Companies, Inc in 1988, it was

Discuss Essay Example | Topics and Well Written Essays - 250 words - 1

Discuss - Essay Example Daguerre believed that photography was an art that needed to embrace as it showed life and nature as it really was. In his early years, Morse like Louis was interested in understanding the workings of the nature and whether a naturalistic image could be captured on paper. He was able to successfully produce negative images, but did not understand that negative films could be used in the making positive photographic prints. Morse improved the Daguerreotype by attaching a mirror in the camera lens, and this rectified the error. Morse like Louis believed that photography â€Å"was a teaching tool that could visually educate the public† (Morse 221). Charles Baudelaire on the other hand, disagreed with Louis view that photography was an art he was in fact appalled by the definition if fine art as an accurate representation of some external reality. He considered men fools to believe photographs as â€Å"mirrors of physical facts† (Baudelaire, 83). He believed that photography was meant for record keeping and should not defined as art because it just represented what existed in

Cognitive social psychology Essay Example | Topics and Well Written Essays - 2250 words

Cognitive social psychology - Essay Example These conflicts have academically necessitated the study of social psychology to the study of conflict by highlighting the inter-group activities like undercurrents in the society. Along with the societal change, social psychological research too changes and it is important to find the variables in the altering framework that might lead to conflict, prejudice, hatred, fellow-feeling, their increase or sometimes their reduction etc., because social psychology invariably reflects the inherent cultural and political processes that shape the collective relations. Study of the prejudiced personality comes from the deep-seated inflexibility of thought and attitude, rigidity in thinking terms of white and black and inability to see the colors in between the two. Authoritarian Personality theory and Dogmatic Personality theory account for this. In recent years, such deep-rooted theories of segregating people according to race, color, ethnicity and generalizing their psychology have been successfully challenged and the modern psychological concepts and methods of intergroup relations and individualized psychological approaches have become more and more pronounced. "Because they are fundamental to our cognitive architecture, cognitive social theorists argue that categories and stereotypes are difficult to alter and may sometimes be applied in an automatic and unreflexive manner. Research on so-called implicit prejudice has been described as one of the most important recent developments in the social psychology of intergroup processes" (book 1). Conventionally prejudice was measured by explicit and implicit expressions of bias and prejudice, although this perspective is not admired any more for the simple reason that prejudice need not be expressed all the time; but still could be part of a person's mental makeup. Also showing random photos or flashing images of people belonging to other races and cultures need not bring out the deep-seated anger or despise and according to aversive racism theory 'aversive racists consciously sympathizes with the victims of historical injustice and support racial equality'. The group-based approaches of Sherif and Tajfel are more connected with the mob mentality like that of Northern Ireland, where during a funeral procession two British soldiers were killed by the mourning mob and the event got telecasted showing the psychology behind the gory incident as graphic proof of mob's brutality as a result of compulsion to retaliate and friction between ingroup and outgroup members of the mob, braying for violence without any particular pattern while going through a very strong sense of group identity bordering to momentarily dominating social identity that might not linger for a long time in the same group, because in social psychology, stereotypes do not last for long. It is really important here to know the friction between individual psychology and collective psychology that might give way to organized struggles and not just mob fury. "Thus, one cannot begin to understand the emergence of political conflict in places such as Northern Ireland, Palestine and apartheid South Africa without also understanding how struggles to redefine identity have been nurtured by a growing sense of the illegitimacy and vulnerability of the social hierarchy" (book one).

Castillian Lyric 2 Essay Example | Topics and Well Written Essays - 2000 words

Castillian Lyric 2 - Essay Example The final phases of the evolution of the Castilian took place subsequent to the Arabic Invasion. In the early part of the fifth century, the Visigoths entered Romanized Spain but was not much impressed by its culture or language. They strictly followed the traditions and language of their homeland. As time went by, they began to inter marry and therefore allowed their children to learn the Roman Tongue which in turn evolved to be a kind of Pidgin-Latin. Since Latin was used as a literary tongue in that part of Spain where the Castilian speech evolved, over time became a proper language. Three Romance or Roman languages were in the hands of the Christians in that part of Spain – in Catalonia and Argon, the Provencal, Catalan or Limousin; in Asturias, Old Castile or Leon the Castilian; and in Galicia, the Gallego. During the Provencal – Catalan period, courts of love were held with great seriousness and proved that the art of love competed with the forces of law and religion. From the glorification of the relations between the sexes, there arose a science of chivalry which gradually spread to Castile. This fired the imagination of the Spanish mind and they came to accept and appreciate Romantic Literature. In time, all foreign languages lost their alien character and evolved from the crucible of Spanish thought- Castilian. The Troubadour poets of Provence and Catalonia were responsible in accomplishing the perfection of rhyming verse. These songs have great musical sense and the predominant theme is –â€Å"the exaltation of love† Castilian poetry and romance was greatly influenced by Provencal and Catalan troubadours. The Galician, a romance language which grew from the same root as the Portuguese, was nearly akin to Castilian. It is not rich in guttural sounds and has less of the Teutonic in its compositions. Galician influence upon Castilian literature ceased at an early period. The evolution of the Castilian from the original Latin

Feedback and Me Essay Example | Topics and Well Written Essays - 500 words

Feedback and Me - Essay Example For instance, if customers are not impressed with quality of service, this is the time to improve and appeal to the clientele (Friedrich, 2012). Feedback is critical in enhancing performance. Without feedback, it would not be easy for me to evaluate performance. How would I know whether I am on the right path? Feedback then becomes the best platform through which I gauge my performance (Sadri & Seton, 2011). I have been criticized severally, told that what I am doing is either right or wrong. Without feedback, there is no direction for my business; there is no reference point. I have had to change my business strategies based on the feedbacks I get from customers and employees. In other words, feedback is paramount for any business. A 360-degree evaluation, for instance, comes in handy in helping me to know what my seniors are thinking about my performance; what my junior are thinking about my performance; and what my peers are thinking about my services as well as leadership styles (Peepers, 2001). Such an assessment would help one to know the expectations of people and improve accordingly. Timely and effective communication is critical in performance management. When employees are given feedback on their progress at work, they will surely improve as nobody wants to fail (Namhata, 2011). In my many years of doing business (I run a food outlet in a busy street), I have learnt that feedback works best when it centers on a particular goal. To be on the safe side, I establish performance expectations of employees as well as goals. This enables me to get objective, tangible, and powerful feedback that helps to gauge future expectations. It also helps to alleviate conflicts between the workforce and me. I remember and instance when I told the workforce I work with that they had exceeded expectations. This was a way of telling them that they were effective and that they were doing such a wonderful job (Namhata, 2011). Feedback should be timely. Employees should

Week 5 Discussion - INTL5645 Assignment Example | Topics and Well Written Essays - 750 words

Week 5 Discussion - INTL5645 - Assignment Example When leaving, he further instructs the lady to use a single chalk a day since the school has no adequate facilities. The lack of the basic learning facilities further compromises the quality of education that the students I the villages setups receive. Furthermore, the film does not depict any form of government intervention to salvage the sorry state of village education. The film further develops a theme on child labor. This aggravates the already bad state of education in the country. In a bid to cater for their personal effects, the destitute children take up menial jobs in the village. Lianjiang (8), asserts that â€Å"28 PERCENT OF CHILDREN LIVING IN THE COUNTRYSIDE ARE LEFT BEHIND BY THEIR PARENTS WHO SEEK EMPLOYMNET IN THE URBAN CITIES† . Wei the small inexperienced teacher comes to discover that Zhang has quit school to look for work in the city. Zhang is a child and not within the employable age, however, due to lack effective monitoring structures he finds menial jobs in the city and soon forgets about school. This casts a dark shadow on the future of the country’s economy besides securing an ever obscure future for the rural dwellers. China has one of the largest human populations in the world. Every year during winter, many Chinese usually go back home. This usually results in a logistic problems as the railway transport system gets overwhelmed. In this case, the analysis focuses on the movie The Last Train Home. In a broader perspective, the review seeks to bring to light the predicaments that Chinese immigrant workers face. Most of these Chinese workers are separated from their families. In this case, the focus is on the family illuminated on in the documentary. At the start, it is evident that the family is separated from one of their own who is called Qin. This is evident from the fact that the mother talks to her through the phone. They discuss issues regarding her report. Besides, when the