General Mills Warm Delights Essay

1. Warm Delights is in the single-serve cake treat category.2. (a) The target market is on the go women who deficiency a small sweetness treat. (b) A point of difference would be that it is convenient due to that it comes in its own bowl. (c) A potential prospect would be that Warm Delights is positioned as a snack instead of as a dessert. A hindrance could be that while marketing it as a snack versus a dessert, it may have to a greater extent competition. besides by marketing it to women, you may be losing other potential customers worry children and teenagers.3. (a) Vivian Callaway did some market research on naming the product. She was trying to dissolve if naming it Warm Delights or Dessert Bowls would be more than appealing to customers. (b) What does she want? was one critical question she sought answers for. (c) Targeting on the go women had marketing advantages like a $2.00 price tag, the products message of warm, convenient, lovely, and that on-the-go womens meal pla ns include the occasional delicious treat.4. (a) Callaways sign plan was to pay for displays that would catch the consumers attention because there is commonly not a lot of consumer traffic in the dessert aisle. (b) The displays hold up sense to Callaway because it was vital to get new people down the dessert aisle that wouldnt normally visit that aisle.5. I would try to make the product more appealing to the younger consumer. Maybe changing the advancement to a more kid-friendly view. I would also create and add more flavors. And one more thing would be to market to college students and their college stores and cafeterias.