Marketing Segmentation

Core realises Core benefit is the major benefit or rapture that customers argon looking from a good or service maven buys. This benefit send packing be happen from person to person. The Cassowaries take hold of that we produced provides thingmabob as considerably usefulness. The contain aims to improve in style and increases the functions of regulation analog pathfinder. In twenty-first century, the attend exist not nevertheless to bonnie to know around the sentence, exclusively it lot be a part of accessory for nation to wear it and be more chic and fashionable.Moreover, with this multipurpose growth, it depart conjure your fashion sense and reflection. Actual harvest-home Actual product is the tangible parts of the product like benefits and features that affects to customers who secure our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to translate a product with condition benefits to our customers. The Cassowaries watch already has gone by dint of for the testing before it really launch.The functions and designs are further modified to run more merriment and see the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will quit our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watches website to archives, to provoke a simple contract amidst customers and our company which allows them to able to use Wi-FL by paying a personal exercise fee per month.Also, we came out with this system that those who register with support members, they will be able to turn over luxury to stun a free recitation of a WI-FL for a week. Definitely the premium registration is more costly, just now we are sure that the customers will gather with this contract and they will not regret t o use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch bear be glum into a necklace. The scope of the watch can be removed from the take care of the watch and the new chain for the necklace which wedded upon purchase, an be re- clipped in the watch.So it can be a necklace as comfortably. The chain is made of jewels for watch, idle material and few Jewels for necklace chain as to prevent the tiring in neck due to a intelligent weight of chain. It will make the customers more fashionable as well as stylish. Augmented product Augmented product is a trade good that has two the primary physical attributes and the non-physical attributes that are added to increase the products value such(prenominal) as afterward sales service.After purchase, we measure the wrist size and coiffure the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to envision about our products and Q and A sessions with customer service. shoemakers last Promoting a new product will never be an flourishing work as the competitor is tough and most of customers have last expectations in modern society.It will not be that successful to sightly have colorful appearance. What we submit is to target correct group of passel in right eon at the correct place and to instruction more on refreshing their ineluctably and wants. However, we will not be able to get a war-ridden advantage by Just satisfying them over our competitors. facial expression forward and predict the needs and wants is the synopsis method to gain competitive advantage from our competitors. Http//www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTMLMarketing divisionS NO. NAME OF PRODUCT MARKET SEGMENTATION 1. Gillette Mach 3(New Gillette MACH3 naked is an advanced razor designed for men who want a closer, sluttish shave with less irritation3 even on the most sensitive areas of the face. ) a) demographic 1) Gender Male 2) climb on 16 and above 3) Income 25,000 and aboveb) geographic urban areasc) tender Class Middle class to Elite Class 2. fair and Lovely(Fairness that changes your destiny. ) a) Demographic 1) Gender Female 2) Age 15 and above 3) Income 20,000 and aboveb) geographic Urban areasc) Social Class Middle class 3. Faber Castell Colors(Faber-Castell has a time honored commitment to tradition, quality, and innovation for all of its brands. ) a) Demographic 1) Gender unisex 2) Age 3 years and above 3) Income 25,000 and above 4) Occupation remove Studentsb) Geographic Urban areasc) Social Class Elite class 4. Honda CG 125(Honda Motorcycles is outlined by Quality, Performance, Speed, Economy Petrol and Re-sale Value. All these have managed to successfully dish aerial your trust on the New Honda CG125. a) Demographic 1) Gender Male 2) Age 18 and above 3) Income 50,000 and above 4) Occupation Work with frequent ridingb) Geographic Urban and Rural areasc) Social Class Middle (Urban) Elite (Rural) 5. Colgate Toothpaste(Strengthens teething with active fluoride. Fights cavities and leaves your mouth with a fresh feeling. ) a) Demographic 1) Gender unisex 2) Age 3 years and above 3) Income 25,000 and aboveb) Geographic Urban and Ruralc) Social Class Middle to Elite classMarketing segmentationa. The mental action of dividing the total food market in to several heterogeneous groups. b. The process of speech several small, un filter outable segments into a definable market segment. c. An attempt to r individually all consumers with a single selling mix. d. Practiced by both profit-oriented and not-for-profit organizationsMarket segmentation is the process in selling of dividing a market into distinct subsets (segments) that behave in the same way or have simil ar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way.Broadly, markets can be divided according to a way out of general criteria, such as by industry or mankind versus private sector. Small segments are often termed niche markets or military posture markets. However, all segments fall into either consumer or industrial markets. Although it has similar objectives and it overlaps with consumer markets in many ways, the process of Industrial market segmentation is quite disparate.The process of segmentation is distinct from targeting (choosing which segments to turn) and positioning (designing an appropriate marketing mix for each segment). The overall intent is to identify groups of similar customers and potential customers to prioritise the groups to address to understand their behaviour and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Revenues are thus improved.Improved segmentation can lead to significantly improved marketing effectiveness. With the right segmentation, the right lists can be purchased, advertising results can be improved and customer satisfaction can be increased. Marketing SegmentationCore benefits Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal analog watch. In 21st century, the watch exist not only to Just to know about the time, but it can be a part of accessory for people to wear it and be more stylish an d fashionable.Moreover, with this multipurpose product, it will enhance your fashion sense and reflection. Actual Product Actual product is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone through for the testing before it actually launch.The functions and designs are further modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watches website to register, to make a simple contract between customers and our company whi ch allows them to able to use Wi-FL by paying a usage fee per month.Also, we came out with this system that those who register with premium members, they will be able to have luxury to get a free usage of a WI-FL for a week. Definitely the premium registration is more costly, but we are sure that the customers will satisfy with this contract and they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a necklace. The chain of the watch can be removed from the face of the watch and the new chain for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and few Jewels for necklace chain as to prevent the tiring in neck due to a heavy weight of chain. It will make the customers more fashionable as well as stylish. Augmented Product Augmented product is a commodity that has both the primary physi cal attributes and the non-physical attributes that are added to increase the products value such as after sales service.After purchase, we measure the wrist size and adjust the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to check about our products and Q and A sessions with customer service. Conclusion Promoting a new product will never be an easy work as the competition is tough and most of customers have high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target correct group of people in right time at the correct place and to focus more on satisfying their needs and wants. However, we will not be able to get a competitive advantage by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome method to gain competitive advantage from our competitors. Http//www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTML