Alaskan Airlines †Strategic Choice and Evaluation Essay

Recognizing an organizations alternatives for evolution is an authorized process for companies. By evaluating and selecting the competitive advantages within a market a company can distinguish themselves from their competition. For an organization the kelvin strategies indicate the duration period over which long-range objectives ar to be achieved. Thus, a grand schema can be defined as a blanket(prenominal) general approach that guides a firms major actions (Pearce & Robinson, 2011). Alaskan air hoses is a company that is known for their innovations and lead within in the zephyr industry. Alaskan Airlines is easily identifiable because of the smiling Eskimo on the tail of their line of creditcraft. Their leadership and innovations in technology have seen them be the first to sell tickets online and dispense with guests to check-in and print boarding passes via the Internet. Alaskan Airlines has overly innovated technologies to allow for safer tenor travels in incleme nt weather conditions. In the aviation market, Alaskan Airlines essential focus on how to maintain their status as the air postman with the next generation technology and low cost airfares. As air carriers compete for the consumer dollar Alaskan Airlines must strategically execute growth strategies.Generic StrategyAlaskan Airlines is known for its high standard of node helping and industry innovation. The company sustains market leadership by supplement generic system. Alaskan Airlines managed the generic strategy in all the three areas, which includes 1. Low-cost Leadership Alaska Airlines must be able to offer affordable by means of low overhead and high productivity to compete with low-fare competitors. This leave behind enable the company to offer an exceptional theatrical role wait on at competitive prices compared to the competitors. 2. Differentiation Alaskan Airlines has remained a leader in the node service industry by revolutionizing the services offered to the node. Alaskan Airlines in the yet air carrier that offers a Baggage Service Guarantee that states that the node will contact their bags within 20 minutes of parking at the gate. If the Alaskan Airlines goes over the 20 minutes the customer will receive a 20-dollar discount code for on future flights.3. Focus unmatchable of the major focuses of Alaskan Airlines is their customer service value and the company uses that to founder success. Alaskan Airlines knew customer service was important to customers and strove to deliver world-class service. The consumers call for great customer service, which is safe, and at a competitive price. The accomplishments of Alaskan Airlines are ascribed to strategic plans applied to generate the culture and service offered. The best charge for the grand strategy of Alaskan Airlines is to implement product development and innovation. Alaskan Airlines has established loyal customers based on their quality of service and value. It is a trust ed brand that thrives in customer service, safety, and value. The goal of this strategy is to gallop the success of the outstanding service and innovations in aviation technologies. Innovation done product development involves the substantial modification of existing products or the asylum of new but related products that can be marketed to current customers through established channels (Pearce, 2011, p. 193). Innovation is another grand strategy apply throughout Alaskan Airlines.A recent example of Alaskan Airlines implementing this strategy is, in conjunction with the FAA, working to implement quieter, more fuel-efficient arrival routes into Seattle-Tacoma foreign Airport. The routes use satellite-based technology, namely Required Navigation Performance (RNP) and Optimized Profile line of productstwo key pieces of the FAAs NextGen air traffic management schema (Alaska Air, 2012, pg. 3). Attaining the long-term business goals for Alaskan Airlines has been focused in increasi ng the quality of the flying customer experience. Alaskan Airlines consistently strives to deliver the best customer experience to the consumer through consumer feedback.Alaska Airlines was the first airlines to use Internet technologies to enhance the customer service experience through their online check-in and ability to print boarding passes. The grand strategy is delivered through a final marketing strategy Alaskan Airlines currently services over 60 cities and three countries, has a pro-active program in place to reduce emissions from jet engines, an extensive cycle program at facilities and is developing/using technologies to fly more economical routes. Recently Colgan Air decided not fly offer service from Presque to Logan International, PenAir a partner of Alaskan Air decided to take into account the service at a $115 round trip. This gives Alaskan Airlines the ability to provide customers with outstanding service while becoming a better spheric citizen.RecommendationA laskan Airlines, through the leadership of Brad Tilden, has been able to provide renowned customer service within in the industry and has been a leader in the innovation of technologies that can be used for the procession of the aviation industry. The recommendation is to follow the current business model of customer service to preserve the customer positive customer experience. Alaskan Airlines should also focus on the environmental portion of the aviation industry by using more Green practices such and wind farms, more half-hardy recycling programs and using more fuel-efficient aircraft and bio-fuel. Alaskan Airlines has very loyal affirm and through the expansion of new routes and more cities, more consumers will be able to experience flying on Alaskan Airlines.ConclusionAlaskan Airlines must build upon an already successful customer service program, go on improvement to the fleet of aircraft and to furthering the technologies used within the aviation industry.ReferencesLynds , J. (2012, Jun 15). Alaskan Airline debuts services in Presque Isle. Bangor Daily News. Retrieved from http//search.proquest.com/docview/1020684161?accountid=35812 Pearce, J. A., II, Robinson, R. B. (2011). Strategic Management Formulation, Implementation, and Control (12th ed.). Boston, MA McGraw-Hill/Irwin.