How to refine Tai Lin Radio Service Ltd to the market leader position in the electrical appliances retail industry :: Strategic Business Management Strategy

1.0Executive SummaryElectrical appliances be an indispensable part of our daily. Hong Kongs electrical appliances retail switchs vigorous development in recent years, because ar roll up is age of technical and information, many technical products arose at this historic moment. They are providing a wide array of quality and rakish digital products, including consumer electronics, computers and communication items, enabling trend-seeking customers to enjoy a vibrant digital lifestyle.In the electrical appliance stores, the product type are more and more on selling, as the same time, the electrical appliance freeing or specialty shop are rapid increase. Which making tomorrows dream of smart living todays human race for people in Hong Kong.Recently, electrical appliances store mostly with chain management, in like manner have the magnificent decoration and be stati iodined in Hong Kong or Kowloon for each one famous plaza or shopping mall. These forces the electrical appliances retail trade arrive to a period which The powerhouse retains, the weak one eliminates .Many overaged shops replaced by new competitor or reformed because they are pretermit of reform.This report based on the Tai Lin Radio gain Ltd present condition, though the multiple analyses and the suggestion, hope this marketing plan creates a long-run growth model for their retail success.2.0 Introduction2.1 Company background and play upTai Lin Radio utility Limited had its beginnings in 1946, being one of the earliest electrics appliance store in Hong Kong. By serving the communities for cardinal years, Tai Lin has established trust and esteem with customers.Retailing and repairing radios were the core aboriginal stage business of Tai Lin, by ontogeny of the business, product range expanded broadly to televisions and electronic appliances. In 1975, Tai Lin even introduced the introductory stereo Hi-Fi to Hong Kong.In order to cope with the rapid growing populations in the 60s, Tai Lin broadly expanded their business by curtain raising shop outlets in different areas of Hong Kong and varies shopping arcades.Tai Lin Radio Service Limited was officially trademarked in 1976 and as their name implied Service Orientated as the companys focal point. For the generations to come, Tai Lin would carry on their heading serving the communities with the latest electrics and the greatest sincere.Year 2006, Tai Lin is going to restrain their 60th anniversary. By renovating their branches, rearranging the products mixture and opening more shop outlets in the near future, Tai Lin is going to present a completely regenerate new appearance.Nowadays, Tai Lin Radio Service Ltd has 10 branch stores in 8 locations - Tsuan Wan, Yuen long, Sha Tin, Mong Kok, Jordan, Kwun Tong, Causeway Bay and Central.