'Analysis of National and Cultural Stereotypes\r'

'Academic slope for agate line and Management Comp be and contrast the devil articles, making clear your criteria for comparison. To what terminus do these articles show that home(a) and ethnic stereotypes be no longer a effective way of examining the human form and economical activity? Choose an element in the articles which you contract interesting and explain your reaction to it by giving examples from your own experience. Your undecomposed bid: Binjie He Word numbering: 1152 As the maturement of globalization, human race becomes little and sm b some other.People who lived with each other become closer. Mean plot of land, world-wide trade is booming, and products could be bought in supermarkets from almost every argona in the world. As a result, study and cultural stereotypes draw more attentions than ever in front. This essay lead compargon and contrast two articles, â€Å" eastbound meets west” (Yong, 2009) and â€Å"International Communicationâ⠂¬Â (Piller, 2011), treat the two authors’ opinions towards national and cultural stereotypes and make up my own opinion from personal experience.However, before the discussion I altogetherow add the similarities and differences based on their type, audience, t superstarness, structure, focus and the stead to stereotypes. The final section will fork out an example of Haier, China. My aim is to eliminate citizenry’s misunderstanding of stereotypes. There are two similarities according to the two articles. Firstly, two the two articles describe contrastive reactions of mass belonging to the like speckle from dissimilar countries through examples.Secondly, both of them admit that the mental capacitys of mass are contrasting from various areas, and fissure evidences for national and cultural stereotypes. As headspring as the above-menti geniusd similarities, there are several differences. At outgrowth, the types of these articles are various. Yongâ⠂¬â„¢s is an article, dapple Piller’s is a textbook. Next, the audiences of Yong’s are general public and implicated amateurs. On the contrary, Piller’s are students and academics. In terms of the tone, Yong appeared to be a professor, while Piller spoke as a shoplifter of the audiences. What’s more, Yong states the opular notions and his own opinion at the beginning of the article. He cites several experiments which support popular stereotypes, then recent look is personad to prove his opinion in the body, and a conclusion of his view is presented at the end of the article. Piller’s structure differs from Yong’s in that Piller gives an overview of the article at first, verificatory and negative examples are enumerated in the middle, and last key points of the article are clearly listed. Moreover, the focuses of these articles are different. Except stereotypes, Yong emphasizes a good deal on psychology.Conversely, Piller pays more attention on business, oddly advertise. What’s interesting is that Yong opposed to stereotypes, which is different from Piller. The comparison of the two articles have been clear, and it will be vital to discuss to what extent do these articles show that national and cultural stereotypes croupe contribute to the human condition and economic activity. Yong doesn’t agree with stereotypes in his article. He argues the popular stereotypes that easterners and westerners have different world views are far in addition simplistic.There are pieces of research he conducted as follows. First of all, Yong agrees it is the contexts that evoke citizenry’s mindset or else than history. Then, he suggests â€Å"while the psychology of westerners may be superficially distinct from easterners, when social isolation is an show up there is little difference amidst the two” (Yong, 2009, p. 34). It is indicated in Trey Hedden’s research that east Asians used the alike(p) brain areas with Americans when working harder, and people had to animadvert harder to perform tasks outside their cultural powderpuff zone.Which was also found by Hedden is that it’s easy to flip amidst different modes of thinking in people with root in more than one assimilation (Yong, 2009). It is generally said that easterners have a holistic world view and westerners are more analytical, while Yong reveals â€Å"we are all capable of both analytic and holistic thought” (Yong, 2009, p. 35). Greatly various from Yong, Piller argues that the stereotypes in announce should be better utilized. She believes the use of language other than the national one is the key means to achieve intercultural commodification rather in branding and promotion.The most crucial she stated is that although the commercial use of slope rarely connoted an ethno-cultural stereotype, the use of other languages can connote stereotypes, which is beneficial for advertising. In t he same(p) way, the victimisation of exotic languages in brands and advertising is popular in China. One of the examples is Chinese famous major appliances brand Haier. The gild only had a Chinese name at its first stage. As the development of business, it entitled an English name of ‘Haier’, which is a word does not function linguistically in English but the pronunciation of it is similar to its Chinese name.What’s more, it seemed juvenile and international to the customers and easy for them to distinguish it from all the national brands at that time. It is also the first step to be an international endeavour to Haier. After that, the brand Haier was gradually judge in and abroad. Up to now, Haier has been providing customers with high tonus products for 27 years and is the number one brand of Major Appliances in the world with 7. 8% retail volume divide in 2011. It also ranks number one for several of its product ranges including refrigeration applianc es, dwelling house laundry appliances and electric wine cellars.As a forerunner in the industry, Haier emphasize much on customers’ need and innovation. Since different people will have various requirements to the same appliance, what is the most important is satisfying the needs of topical anesthetic customers. Their global presence allows Haier to countersink their production and build high-quality products tailored to local needs. Such examples about language using in brands and advertising are excessively numerous to mention one by one. Another element that I elicit in is cultural differences’ relationship to logic, which unpatterned obviously in China.Logic is based on education and culture. â€Å"Harmony” is our traditional mindset which is taught at their early ages. That’s wherefore Chinese always try to find a middle ground between two opposing positions to avoid conflicts. That’s why most Chinese students assessed the situation fr om both sides and try to reconcile the differences between mothers and daughters, while Americans are tend to given over to reject one proposition for the other (Yong, 2009). Owing to this mindset, Chinese are scared to be different from others.They want to be the â€Å"middle” people, who are neither the first, nor the last. In conclusion, I agree with the two authors’ opinions in these articles. As far as I am concerned, we should avoid racism because there are few differences between easterners and westerners. It is hoped that national and cultural stereotypes could be used on a positive way. In recent days, numberless examples of the using of languages in brands and advertising could be seen everywhere. What we should not ignore is that numerous of exotic languages benefit advertising a lot if sed properly and accurately. In my opinion, if an English name was used in brands or advertising, people could distinguish it from other national brands easily, and an inte rnational stereotype could also useful well. Finally, people’s logic is greatly based on their education and culture. It is the â€Å" consent” education in China that makes Chinese ‘middle’ people. References Piller, I. (2011) ‘Intercultural Communication for sale’ in Intercultural Communication: A Critical Introduction. Edinburgh University shove Yong, E. (2009) ‘East meets west’ New Scientist attest 2009 issue\r\n'