Essay --

Some years ago everyone lived perfectly bonny without a smart phone or tablet, but straight concourse suddenly need to swallow one Most people go out have heard someone say this or something similar before. And it seems to be true at first sight, smart phones and tablet atomic number 18 now more a normal good than a luxury good. The deductive reasoning is that marketing artificially creates needs. In this essay we will discuss the uncertainty if marketing really does. We will discuss this question from the point of opine of a producer or product designer. It will appear thither is another side to the story. bargonly what exactly be needs? inescapably are the basic human requirements for air, good, water, clothing and shelter. Humans also have strong needs for recreation, education, and entertainment. (Kotler & Keller, 2012) Since needs are basic human requirements, they are in the nature of mankind. Therefore they cannot be created by marketers. But wherefore do people return marketing does create needs? Because they sidestep needs with wants. Needs are not specific objects. The specific objects are wants, and they can satisfy the need. (Kotler & Keller, 2012) The needs already exist, marketing develops products that fulfill those needs. (Meredith, 2008) But people may not be aware of their needs, and therefore think that marketing has created a new need, but what marketing has actually done, is husking the need, by providing a product that satisfied the need. The need already existed, and marketers implant a product that responds to it. Identifying needs and providing a product that satisfies the needs is the main business of marketing, that is why marketing is used. Business is basically identifying and serving nodes needs at a profit. (Meredith, When Leaders Dont Lead, ... ...d society do. So if you ever hear someone complain about needs that are created by marketers, those people just didnt know they had that need.Bibliography(n.d.).Kotl er, P., & Keller, K. L. (2012). A cloth form marketing management (5th ed.). Essex Pearson Education Limited.Meredith, B. (2002, February). Awesomely Disquieting. NZ Business, 16(1), 47.Meredith, B. (2005, December). When Leaders Dont Lead. NZ Business, 19(11), 70.Meredith, B. (2008, September). (How) marketing has changed. NZ Business, 22(8), 102.Pereira Heat, M. T., & Chatzidakis, A. (2012). Blame it on marketing consumers views on unsustainable competition. International Journal of Consumer Studies, 36, 661.Vidal Diaz, d. R. (1998). A single consumer or diverse types of consumers An analysis of social types according to their customer habits. Brithish Food Journal, 100(7), 326.